Payless ShoeSource has announced the availability of a new beauty brand, SXY by Unforgettable Moments (SXY), arriving in stores this week and featuring nearly 20 beauty and body items designed to help women affordably complete their signature looks and personal styles without compromising glamour.

Well known for on-trend and affordable footwear and accessories, Payless is now extending its mission of “democratizing fashion” to the beauty products category. The SXY items are available in 1,500 stores and start as low as $4, with nearly all products priced under $10. The new brand joins two other beauty collections in the Payless beauty portfolio: Unforgettable Moments and Zoe & Zac Naturals.

“We view beauty and body products as the latest fashion accessory–just as important to rounding out a look as shoes, handbags, scarves and jewelry,” says LuAnn Via, CEO of Payless. “Our expanding beauty collection offers women affordable, on-trend finishing touches–a pop of color, a shimmer or fabulous fragrance–to more fully complete their signature style. SXY fits nicely in our beauty portfolio as a line for women seeking glamorous style at a great price.”

The SXY spring collection includes a signature soulful fragrance–a melding of pineapple, citrus, sandalwood, musk and amber notes. This scent is available in an Eau de Toilette, priced at $20, and a mini purse spray for just $10. The fragrance is infused in several body products including a Shower Gel, as well as a Shimmer Mist and Shimmer Powder Puff.

Color items, all priced $7 and under, stress the latest hues of the season, as well as novelty touches. A double-sided “Fat” Eyeliner Pencil comes complete with a built-in sharpener in the cap in duo-tones of Silver Dust/Bold Blue and Lilac Petal/Purple, among others, and a light-up Lip Gloss features an affixed mirror and lighted applicator wand for applying in dark spaces and is available in such on-trend spring shades like Raspberry Martini and Tropical Tease. A click-bottom sheer tint Lip Gloss features colors such as Pink Martina, Cool Melon and Berry Glaze and will be available in early June.